The business operates on a 730 sqm privately owned land parcel that includes a 430 sqm industrial hall with ceiling heights of 6 meters centrally and 7 meters along the sides. The facility is fully structured to support efficient operational flow and long-term scalability.
The hall includes:
Two enclosed office spaces suitable for administrative, managerial, or operational activities
A fully equipped bathroom
A dedicated kitchen area
A professionally segmented layout, with clear separation between the working area and the storage/warehouse area to optimize productivity and inventory management
Additionally, the business holds a fleet of three passenger vehicles, of which two are under leasing contracts that will be fully settled upon the sale.
The property (industrial hall) is currently under a bank loan, and all outstanding payments will be completed at the moment of ownership transfer.
Facilities
The beauty and lash extension market in Romania has grown significantly over the past decade, attracting new distributors and brands entering the space. While competition continues to increase, this business holds a strong and established position due to its long-standing presence, brand recognition, and loyal customer base.
Although the company was formally founded in 2018, the owners have been active in this industry since 2013, effectively operating from the early stages of the lash and beauty extension market in Romania—long before the sector became highly developed. This early involvement enabled the business to build deep industry expertise, strong customer trust, and an authentic connection with professionals in the field.
The brand enjoys high awareness nationwide, strengthened by consistent marketing, quality standards, and a wide portfolio of recurring clients. While new distributors and emerging brands appear regularly, the business remains well-anchored and competitively resilient due to:
A recognized and trusted brand
Long-term relationships with professionals and salons
High customer retention and repeat purchases
Deep market understanding gained over more than a decade
A solid reputation for quality and reliability
Overall, despite a dynamic competitive landscape, the business is positioned as a stable and reputable market player, with significant potential for expansion under new ownership.
Competition
The business has substantial opportunities for expansion, both within Romania and across international markets. A key asset that supports scalable growth is the dedicated multilingual website barhatlash.com, created specifically to facilitate European market entry. The platform currently operates in three languages—Romanian, English, and Italian—with German planned as the next addition to broaden reach into Central Europe.
The lash extension industry continues to grow rapidly, driven by constant innovation from global manufacturers and increasing consumer demand. Romania has long been recognized as a strong beauty-focused market, where women are known for their attention to aesthetics; lash extensions have evolved into a lifestyle choice rather than a trend, ensuring ongoing demand.
This strong domestic foundation can be leveraged to expand the brand internationally through:
Targeted online sales across the EU via the multilingual website
Marketplace integrations in key European countries
Collaborations with salons, academies, and trainers abroad
Launching new product lines aligned with industry innovations
Strengthening brand presence in beauty-focused regions
With a recognized brand, established operational infrastructure, and a growing European-facing platform, the business is well positioned for significant regional and international expansion under new ownership.
Expansion Potential
The current owner is committed to ensuring a smooth and efficient transition. Full handover support will be provided, including operational guidance, supplier introductions, platform and system walkthroughs, and training on all business processes. Training can be offered both onsite and remotely for an agreed transition period. Additional support can be negotiated depending on the buyer’s needs.
Support and Training
This business is suitable for buyers with experience in e-commerce, beauty, cosmetics distribution, logistics, or general retail operations. However, no specific technical background is required, as full training and operational support will be provided during the transition.
Background & Skills
Romania 
